2022
Hardie Grant books
During my time as a Digital Content Creator at Heads & Tales content agency, I worked on creating content for the launch of new books. This involved using the existing design of the books to create bite-sized previews to pique audience interest and create excitement around the launch.
Client: Hardie Grant Books
+ content strategy
+ content creation (photography, video and design)
Adam Spencer’s Maths 101
Maths 101 was written by comedian/presenter Adam Spencer to answer the curly questions about maths that parents are likely to get asked by their kids.
Working with Adam, my team and I dissected Adam’s book for captivating excerpts that could be translated onto social media.
The resulting content included Instagram carousels, Instagram stories and a series of short videos featuring Adam, entitled Fridge Fridays.
Welcome to Your Boobs
Welcome to Your Boobs was written by media personality Yumi Stynes and Dr Melissa Kang (most well-known for being the Dolly Doctor).
This was the third book that Yumi and Dr Melissa had collaborated on (following Welcome to Consent and Welcome to Your Period). The book is packed with honest advice on all the things you need to know about boobs: from the easiest way to put on a bra, to the nitty gritty of the titty, to why boobs get so much attention.
My team and I worked on pulling out accessible content that would pique readers’ interest, and I filmed Yumi and Dr Melissa in short Instagram Reels demystifying boobs.