2021 - 2022
Textbook Patisserie social media
Content creation and social media management (Instagram and Facebook) for Textbook Patisserie in Alexandria (Sydney), with an audience of over 50,000. Textbook was established 2015 by John Ralley and specialised in pastries, sourdough breads and innovative cakes.
Client: Textbook Patisserie
+ content creation (photography and video)
+ content scheduling
+ community engagement
Behind the scenes
To showcase the extensive work involved with creating Textbook’s pastries and bread, I captured extensive behind-the-scenes content. This involved working quickly around the chefs in the kitchen.
Below is just a small selection of photos taken during weekly photoshoots.
Product photography
One of Textbook’s unique offerings was an ever-changing menu. To keep up with this, I shot new content at Textbook weekly, so we could feature new specials in the lead up to the weekend.