Rawson Homes & Thrive Homes

2021 - 2022

Rawson Homes & Thrive Homes

During my time as a Digital Content Creator at Heads & Tales content agency, I worked on delivering elevated content for these two leading home builders.

Client: Rawson Homes and Thrive Homes

+ content creation (graphic design, photography and video)
+ influencer partnership
+ editorial design

Influencer partnership

Along with my colleagues, I worked closely with influencer Jen Bishop (the Interiors Addict), to conceptualise and deliver a partnership that inspired aspirational home owners, added value with style tips and recommendations, and showcased the quality designs of Rawson Homes. For this campaign, we particularly targeted the needs of growing families.

Instagram Live

In June 2022, I produced Rawson Homes’ first ever Instagram Live, featuring a conversation between Jen Bishop and Stephanie Brown (Knockdown Rebuild Specialist, Rawson Homes). The Instagram Live included a Q&A, followed by a house tour of the Ellwood and Winchester home designs.

Instagram Reels

Working with Jen Bishop, I shot (photography and video) a set of short videos for Instagram, featuring Jen’s expertise on styling a family home.

View this post on Instagram

A post shared by Jen Bishop (@interiorsaddict)

Instagram Carousels

Working with Jen Bishop, I photographed and designed several Instagram carousels based on Jen’s interior insights. These were cross-published on the Rawson Homes and Interiors Addict Instagram accounts.

Social media content

Working with writers and editors on my team, I generated weekly content for the Rawson Homes and Thrive Homes social media. Adhering to Rawson’s strict brand identity, we worked to bring their designs to life with authority and accessibility.

Part of my design process would include researching trends and breaking down complex home building ideas. I incorporated existing brand photography alongside my own photographs and videos of display homes and events.

Whilst they are owned by the same parent company, Thrive Homes and Rawson Homes have uniquely different offerings and audiences.

Below is a sample of some of the posts I produced.