NAVA Code of Practice for Visual Arts, Craft and Design | Social Media chapter

Background of the Code

Following extensive collaboration across the sector, the National Association for the Visual Arts (NAVA) launched the new Code of Practice for Visual Arts, Craft and Design.

NAVA’s Code is a comprehensive and indispensable roadmap to best practice in the arts - from rates to pay arts works, to racial equity, and disaster preparedness.

Social Media

For the Code, I contributed to the new section on social media.

Social media offers an abundance of opportunities for artists, creators, and organisations. It can be used to connect with audiences, promote exhibitions and sale of works, and even to host virtual events. However, due to the newness and fast-evolving nature of online platforms, it can also have some legal disadvantages when it comes to issues of copyright, confidentiality, bullying, defamation, obscene materials, following cultural protocols when sharing Indigenous Cultural and Intellectual Property (ICIP) and general poor etiquette. 

The chapter on social media encompasses:

• Summary of Good Practice Recommendations

• Detailed discussion

  • Current conditions

  • Legal requirements

  • Responsibilities of Social Media Poster

  • Responsibilities of Artists

  • Recommended Employee Guidelines

  • Recommended Agreements for Working with Influencers

  • Risk Assessments for Posting Potentially Controversial Works

  • Recommended Community Management Guidelines

  • Recommended Safe Space Policies

  • Accessibility

  • Intellectual Property

• Case Studies

• Recommended Resources